INDUSTRIES & SEGMENTS SERVED
Moving Business Forward Through
Strategic Collaboration
Relationship Developers Driving Business Across Industries
Take Flight offers unique and informed perspectives that cross geographies and industries. Our consultants leverage executive relationships that are grounded on value and trust. In doing so, we're able to unlock collaboration, influence, and opportunities for our clients. Unlike most technology, products, or processes, relationships are difficult to replicate, and thus create true competitive advantage. It's through these relationships that we're able to help clients create new streams of value and revenue.
Industries & Segments Served
Retail | Restaurants | Entertainment | Travel | Grocery | Fuel | Online | Subscription Services
Financial Institutions | Luxury | Sports | Transportation | Media & Agency | Non-Profits
Loyalty Ecosystems & Rewards | Trade Associations | Venture Capital | Distressed Business
Retail
Retailers seem to make headlines on a daily basis. Over the past two years, more than 15,000 have shuttered. In 2020, an additional 15,000 are expected to close permanently. This doesn't account for the hundreds of thousands of Main Street businesses that will close as a result of the global pandemic.
Beyond this, there are few industries that have been as greatly impacted by digital transformation as retail. The challenges retailers face today are compounded by the continual shift in consumer spending habits and the unrelenting number of channels available in which to engage customers.
Many of these channels provide little understanding of their measure, impact, return on spend, or the connection that leads to long-term shifts in behavior and loyalty. Retailers simply need more profitable customers and they need them shopping more frequently; whether in-store, online, or through mobile.
Take Flight helps clients better understand where their customers are shopping, develop an integrated sales and partnership strategy that engages them across the most effective channels, and execute integrated partnerships that will recognize shared customers and drive spend.
Restaurants
The global pandemic has left the restaurant industry reeling from disruption. Technology platforms and services - such as mobile order, delivery, and contactless payments - which were previously viewed as just a customer convenience, are now essential to future-proof a business and ensure continuity of revenue.
In an industry with already low margins, the cost of doing business in this new age, coupled with a reduced ability to maximize revenue, is only going to get more extreme. To overcome eroding margins and thrive in this ever-changing environment it's critical that restaurants are maximizing their revenue potential.
Take Flight works with restaurant brands to ensure they're filling seats with loyal customers and maximizing potential across all of its assets, including its loyalty and rewards programs. In many cases, the value of a rewards program, as measured by its millions of members, can be a brand's greatest asset, and one that should be fully leveraged and monetized to drive the greatest profitability.
Entertainment
Whether you're filling a racetrack, stadium, arena, or theater, there's generally never a shortage of fans. The one universal challenge faced by all venue owners and performers is getting fans to consistently show up and fill the seats.
Just as venues face mounting operational costs, consumers too have also seen the cost of attending events increase, including travel, lodging, and food. With consumer discretionary spending seeing sharp declines, consumers must now make trade-offs between essential needs and experiential activities.
During this time, it's critical for entertainment businesses to ensure they're able to consistently engage fans and make attending events more rewarding.
Take Flight works with clients to develop and execute the right engagement and partnership strategy in order to consistently get fans to show up. Separately, by evaluating a client's operational structure, we can implement the right revenue management plan and optimize it for growth. With this, we'll focus on everything from expense reduction, sponsorships, customer and product monetization, and alternate forms of revenue.
Travel
The travel industry has been forever disrupted. With consumer sentiment at an all-time low; and recent travel restrictions slashing demand, reducing occupancy, and straining capacity, travel businesses are in for a long recovery.
To add insult, increased operational costs continue to mount. Many CEO's have already begun the process of reevaluating their business and revenue models altogether. For many, a return to business won't be a return to the old way of doing business.
Take Flight is uniquely positioned to help travel businesses create new revenue and partnership models that drive growth and capture new share of customers, all while reducing core marketing and acquisition costs. We also help clients better leverage and monetize their core assets and capabilities, including driving more value from their rewards and loyalty programs.
Grocery
There are few businesses that have tighter profit margins than grocers. As grocers face mounting challenges and operational costs, and navigate increasingly constrained supply chains, it's critical to find new streams of revenue, while deploying strategic partnerships that can continually drive new customer acquisition, retention, and win-back.
In concert with new revenue generation tactics, grocers must optimize every aspect of their business in order to achieve maximum profit potential - from evaluating their real estate, operational expenses, monetization of customers and assets, financial service offerings, and high margin product promotion.
Take Flight works with grocers to establish ancillary revenue sources and maximize profit potential. We help clients reduce core marketing and acquisition expenses by identifying the most effective marketing channels to reach and engage customers, while expanding the value of rewards and loyalty programs, and the data derived from them.
Fuel
While the distribution and delivery of fuel has remained largely unchanged for the past 100 years, fuel and convenience store owners have continually innovated and optimized their business to drive profitability. These advances have resulted in the expansion of convenience store offerings, car washes, maintenance services, and financial services.
However, there continues to be little differentiation among fuel providers to drive meaningful customer loyalty. Time and again, location and price-per-gallon drive consumer behavior. But it doesn't need to be that way.
With the right partnership strategy, fuel providers have an opportunity to leverage their real estate and vast infrastructure to increase economies, customer loyalty, and profit.
Take Flight works with fuel providers to identify new, high margin product and services offerings that drive customers to the pump and into their convenience stores. We help clients reach the right audience and build the sales and partnerships necessary to drive engagement and long-term loyalty.
Online
With online sales expecting to hit $4 trillion by 2020 (source: eMarketer), and a projected 95% of commerce expected to take place online by 2040 (source: NASDAQ), there is still significant fertile ground for growth for online merchants.
As the majority of major retailers continue to expand their digital footprint and the features they offer through mobile, the number of marketing channels to reach and engage these customers continues to expand.
Take Flight works with online merchants to identify the most effective channels to reach new customers, while reducing the cost of acquisition. For brands using acquisition marketing, it's critical to ensure that all channels are providing necessary attribution, validation, and incrementality to justify their use and cost, while driving repeatable customer behavior.
Subscription Services
The subscription services economy continues to accelerate, as consumers and businesses alike desire more convenient, low-cost, and non-committal ways to access digital services, products, and experiences.
One of the largest barriers for subscription services is the cost of customer acquisition, followed by excessive churn. For many businesses, the value in monthly recurring revenue from subscriptions can greatly exceed those of core physical products.
To drive more value and continue to support growth, subscription service providers need continual access to customers, while also leveraging dynamic marketing and segmentation strategies to drive personalization and engagement.
Take Flight helps clients develop these strategies while also creating deep integrations with other businesses to help brands maintain top-of-mind share and access to an unlimited pool of potential customers.
Financial Institutions
Financial institutions have been undergoing a digital transformation at a rapid pace for the past five years. The value provided through digital features and functionality have driven customer adoption and begun to exceed the value returned through physical financial centers. For small banks and credit unions, competing against the largest banks and newest fintech entrants can be challenging.
But with many of the largest banks unable to grow through new acquisitions, winning customers over with convenient technology is only part of the value exchange. Banks and financial institutions must continually deepen existing relationships with customers and clients in order to create new growth.
Take Flight helps clients identify and deploy strategy and tactics to increase customer deposits, investment, and spend. By leveraging an extensive ecosystem of national and local merchants, financial institutions can ensure their cards are top of wallet, while their customers are rewarded by everyday merchants and brands. These programs represent a profit center for banks, while deepening relationships with customers and clients.
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Luxury
There has been a fundamental shift in affluent consumer behavior, with an increasing number of consumers seeking immersive and experiential activities over physical products. As a result, luxury brands have had to become more digitally engaged and ensure the customer is at the center of these experiences. This shift has affected all segments - from high-end retail, automotive, luxury hotels, real estate, and goods.
Bain & Company projected that global luxury sales will increase from $283B in 2021 to $310B in 2022. With this, it's critical for luxury brands to reach new clients, engage through digital, and drive continued loyalty.
Take Flight can help luxury brands leverage deep consumer data, target the right affluent clients, and develop integrated partnerships that drive growth.
Through it all, the luxury market is still a very high-touch, high-value segment that must be managed through relationships. Take Flight's extensive network of financial institutions and global investment bankers provides access to the most affluent consumers in the United States. Leveraging these relationships and networks provides a fast-track for luxury brands to generate meaningful value and expansion.
Sports
Sports teams face an increasingly challenging dichotomy: drive technology enablement and media distribution, while also increasing fan attendance and amplifying game-day experiences and entertainment. For many consumers, the value and convenience of the in-home experience has gradually outweighed the expense of the in-person experience.
As venues face ever-increasing rises in payroll, capital costs, and operational and safety expenses, these expenses ultimately get passed through to the customer and price many out of the market. But it doesn't have to be that way, entirely.
Take Flight can help sports teams fill seats and drive sustained fan engagement, while helping ensure continued economic solvency. Take Flight evaluates existing revenue management practices, while introducing new business models necessary to drive the monetization of the business, it's customers, and assets - providing teams with the revenue they need to expand their physical and digital experiences, and ultimately fill seats.
Transportation
There has been more growth in the transportation industry in the past 10 years than the past 100 years combined. Since the Ford Model T was introduced in 1908 the automotive industry has been a constant mainstay. Today however, disruption is all around us.
Digital technology has slowly started replacing dealerships, car rental companies have lost significant share to the convenience of ride-sharing, our streets and sidewalks have seen a proliferation of bikes and scooters through the advent of micromobility, and transportation systems everywhere are losing billions of dollars due to decreased ridership and increasing infrastructure costs.
Take Flight helps transportation businesses identify and engage in-market customers, deploy engagement tactics necessary to maintain customer loyalty during a customer's out-of-market years, and develop strategies that allow clients to reinvent themselves and adapt through new business and revenue models.
Media & Agency
Zenith Media has forecast that U.S. media and marketing-services spending would eclipse $500 billion in 2021. With this, agencies have a lot to gain, but they also have a lot to prove. Brands and advertisers today expect measurable results, incremental sales, and new customer acquisition. As consumer preferences for engagement continually shift, the need for creating one-on-one engagement and relationships is critical to driving long term loyalty.
Take Flight helps agencies develop and launch strategic partnerships between brands and create sales opportunities for their clients. By being part of Take Flight's network of CEO's and senior executives, you'll be able to help effectively position your clients for new revenue-generating opportunities, while gaining exposure for your own firm.
Our services should be an extension of your services. Together, we'll be able to provide clients and prospects with comprehensive marketing and sales coverage to grow their entire business, and yours.
Nonprofits
Nonprofits are constantly faced with the uncertainty of revenue generation. As business and societal changes affect the way in which donations are made, and how much is given, nonprofits must be more focused and resilient than ever.
Many nonprofits face insurmountable liquidity risk, coupled with increasing operational costs, dwindling donor and ambassador support, and challenges communicating the impact their organization is having on their mission.
Take Flight helps nonprofits address their largest challenge: increasing revenue generation through new donor acquisition and existing donor engagement.
We work with nonprofits to identify new business and revenue models, access corporate executives to create strategic and integrated partnerships, drive workforce activation and giving, and create exclusive engagements and experiences that demonstrate the nonprofits value, impact, and sustainability to supporting their mission.
Rewards & Loyalty Ecosystems
Rewards and loyalty ecosystems help brands increase customer acquisition, engagement, and profitability, while also reducing attrition. With this, simplification of the customer value exchange is critical.
Providing customers the ability to easily earn and redeem their reward value, whether direct with the brand issuing the value or within a broader ecosystem of partners that customers desire, is key. Today's consumer wants more than just rewards points. They expect recognized status, and exclusive and experiential opportunities to engage with a brand, and others as a result of their loyalty affiliation.
Take Flight helps brands evaluate and expand their rewards and loyalty model, while extracting the most value from their existing program. With executive relationships across the Fortune 500, Take Flight can rapidly develop the strategic partnerships and integrations necessary for providing your customers with the rewards, experiences, and value they expect when choosing to do business with you.
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Trade Associations and Events
With the global pandemic crushing the $2.5 trillion tradeshow industry - literally overnight - the ripple effects created across supporting consumer and business industries has been crippling. Conference and trade show organizers, as well as downstream vendors and suppliers must find new ways to engage their audience and generate revenue.
Businesses attend trade shows to present their wares and drive sales and business development activity. Without this critical pipeline, organizers must find new ways to network their members and facilitate commerce. Not only can business development as-a-service drive value for members, but it can provide Associations and trade groups with new sources of revenue.
Take Flight helps trade groups and conference organizers develop revenue-generating strategies to increase member engagement and growth, while providing valuable new streams of revenue to their Association.
Venture Capital
Venture capital funds don't grow unless their portfolio companies are generating revenue and creating value. Without rocketship growth, VC's can't return the fund and raise their next round.
The challenge many startups have is that they lack deep bench strength in sales and strategic partnership development. Many also don't have access to executive relationships at prospect companies that they need to be doing business with. Approaching sales from the bottom-up gets bottom-level results. Others simply take too long to achieve their growth potential. Neither scenario benefits the business or its investors.
Take Flight helps VC firms and their portfolio companies drive immediate value creation by perfecting their pitch, identifying and engaging the right CEO's and senior executives they need to be in front of, and helping close their largest deals.
Distressed Business
The business apocalypse continues. In 2018 and 2019, more than 15,000 major brands shuttered their stores or closed permanently. It's projected that 2020 will see an additional 15,000 closures. This doesn't account for losses of local Main Street businesses - those that make up the majority of jobs.
While many casualties can be isolated to a handful of causes, including insurmountable debt loads, the larger challenge these businesses have faced over a period of years is deteriorating sales. The problems then compound. If addressed in time, and through the execution of the right strategy, it is possible to course-correct. Doing so can buy valuable time to restructure the business and focus on areas that will return the business to profitability, or provide more runway to unlock alternative paths.
Take Flight is uniquely positioned to help distressed businesses find their path to profitability and reverse quarters of declining sales and losses. With the right strategic approach and focus on the parts of the business that remain viable, Take Flight will put in place the sales and partnership plan necessary to move the company forward, while identifying opportunities to accelerate cost reduction and controls that can immediately stablize the business.
Executives turn to Take Flight when they need to
immediately accelerate revenue
acquire new customers
partner with
Fortune 500 brands
augment sales
teams
reach executives at prospect businesses
Our range of sales and partnership expertise, coupled with our access to executives at leading companies, allow us to deliver transformational outcomes and growth for our clients.